Business Plan Examples and Samples by Section
By Hal Sheef, Senior Business Plan Consultant · Updated 2026-10-24 · Written by the team at Business Plan Writers USA
Quick answer
A good business plan example shows specific numbers, a named target customer, real competitors and clear assumptions. Below is a sample plan for a fictional specialty coffee roaster, written one section at a time so you can copy the structure.
Sample executive summary
"Ridgeline Roasters is a small-batch coffee roaster in Austin, Texas, selling wholesale beans to 40 local cafes and online subscriptions to home brewers. We are seeking $180,000 to buy a 15 kg roaster and fit out a 2,000 sq ft facility. We project $410,000 in year-two revenue and break-even in month 14."
Notice what it does: names the business, the customer, the ask, the use of funds and two headline numbers.
Sample market analysis
"Austin has more than 300 independent cafes. A survey of 25 owners found 17 buy from roasters outside the state and would switch for fresher local supply at a similar price. Our three nearest competitors charge $11 to $14 per pound wholesale."
Sample marketing plan
- Wholesale: direct visits to 10 cafes per week, free cupping sessions.
- Online: subscription offer promoted through Instagram and local search.
- Budget: $1,500 per month in year one, 70% wholesale outreach.
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Sample financial summary
These figures are illustrative only and show layout, not expected results for any real business.
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Revenue | $190,000 | $410,000 | $560,000 |
| Gross margin | 48% | 52% | 54% |
| Net profit | -$22,000 | $61,000 | $104,000 |
What separates strong examples from weak ones
- Specific numbers instead of "huge market" claims.
- Named competitors and an honest comparison.
- Assumptions you can check, such as conversion rates and average order value.
- A clear ask and a clear use of funds.
Frequently asked questions
Where can I find a sample business plan for my industry?
See our industry guides for food trucks, cleaning, vending, construction, coffee shops and restaurants, each with an industry-specific outline.
Can I copy a business plan example?
Use examples for structure and tone, but your numbers, market and strategy must be your own. Readers can tell when a plan is generic.
What is a business model example?
A business model is how you make money, for example subscriptions, wholesale, one-time sales or commissions. A business plan explains that model in full detail.
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