Resource library
Practical, plain-English guides to writing a business plan, with outlines, examples and industry templates from the team behind 1,100+ plans.
Starting a business plan? Follow 9 clear steps for writing, preparing and creating a new business plan, from idea to financial projections.
Read guide GuidesWhat a business plan is, the standard business plan format, and an 11-section outline you can follow for any company.
Read guide GuidesReal-world style business plan examples and a sample business plan written section by section, so you can see what good looks like.
Read guide GuidesHow to write a business plan for a small business: what to include, how detailed to be, and the numbers lenders and partners expect to see.
Read guide Pitch DecksWhat a pitch deck is, the 12 slides investors expect, sample pitch deck structure, and what the famous Airbnb pitch deck got right.
Read guide FrameworksThe 9 blocks of the business model canvas, how the lean canvas differs, a filled-in sample, and when to turn your canvas into a full business plan.
Read guide Marketing & FinancialsWhat goes into a marketing plan, a worked example of a marketing plan for a small business, and how it fits inside your business plan.
Read guide FrameworksWhat a feasibility plan is, the five areas a feasibility study checks, and how it differs from a business plan.
Read guide GuidesA business proposal example you can follow, the sections every proposal needs, and how a proposal differs from a business plan or business case.
Read guide Industry PlansHow to write a food truck business plan: the sections to include, startup cost categories, revenue model, operations and risks.
Read guide Industry PlansHow to write a cleaning company business plan: the sections to include, startup cost categories, revenue model, operations and risks.
Read guide Industry PlansHow to write a vending machine business plan: the sections to include, startup cost categories, revenue model, operations and risks.
Read guide Industry PlansHow to write a construction company business plan: the sections to include, startup cost categories, revenue model, operations and risks.
Read guide Industry PlansHow to write a coffee shop business plan: the sections to include, startup cost categories, revenue model, operations and risks.
Read guide Industry PlansHow to write a restaurant business plan: the sections to include, startup cost categories, revenue model, operations and risks.
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